Measuring Marketing ROI is meaningless if you don’t keep an eye on important KPIs along the way....
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It’s easy to imagine that most businesses will be jumping on the chance to have unfettered...
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It helps a great deal to know how we are progressing. I guess the Vikings must have known the...
Without calculating conversion rate, you have no way of knowing how much your website is...
Everybody wants to know where their money is going. No one stays in business long if they...
The ever-changing landscape of digital marketing can make staying current difficult. It seems...
The only way to know that your content marketing is effective is by measuring the results. The...
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Business planning is the process of identifying key performance areas for operations to take...
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Today’s customer is in charge of what they want to see and when they want to see it. This means...
Measuring return on digital investment is essential to prevent the wasting of resources on...
When it comes to running a business, it becomes important to know whether your marketing budget...
Return on investment started out in life as a neat accounting term summarizing the yield from...
Every year brings new marketing challenges — and 2017 will be no different. Most marketers...
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