Math Marketing Archives

Lead Scoring Methodology in the Inbound Framework

If I had an apple orchard – which I don’t – and I were in a hurry – which I always am, I would always go

10 Oct

You need data. As a marketer, you know the more information you have, the more likely you are to make a sale. And, that’s

18 Sep

We are marketing in an unpredictable environment. One moment, the internet appears to be on the brink of a giant leap

16 Aug

Big data, as a whole, is defined as the volume, velocity, variety, and complexityof the data that is available to

31 Jul

The term Big Data has been around since John Mashey started popularizing it, back in the ‘90s. But, it was only in the early

19 Jul

Intelligence is a term much abused by some, especially politicians when they talk about ‘intelligent solutions’. Intelligence

17 Jul

Math Marketing is the intelligent use of metrics so we snipe for fruitful leads with unerring accuracy. It has probably been

10 Jul

Artificial intelligence has been the buzzword of the last couple years. It is a concept that has made its appearance in

21 Apr

We have all the tools and tricks available to us to fill our every business and productivity needs. But the reality is, we

21 Mar

If you are like most businesses, you are probably missing out on key opportunities to improve your marketing efforts. The

21 Jan