Lead Generation Archives

HubSpot vs Ontraport for Marketing & Lead Management

HubSpot is a well-known name in the marketing world. Its inbound marketing software is widely considered one of (if

16 May

since their inception, HubSpot and Salesforce found their strengths in marketing and sales, respectively. HubSpot originally

24 Apr

When sales are scarce, it is tempting to make the most of every lead you have by sending each straight to your sales team.

22 Mar

It’s easy to live and die on every lead that finds your business. It’s a common mistake. Prospects seem so important that

04 Jan

Every so often someone announces that emails are dead. Oddly enough you probably receive this news via email from a marketing

08 Sep

19th century poet Mary Howitt penned a children’s rhyme in 1829 when she was thirty. It contains so many marketing secrets

07 Aug

One of the key considerations in choosing the marketing channels for your business is improving your brand’s awareness,

09 Jun

There are signs that political events are overtaking traditional markets. Brexit is threatening to put established trade

08 May

This article is about creating sales opportunities between two businesses. These B2B techniques are different from marketing

17 Apr

Do you remember how, when we were children, we went fishing at the seaside? We weren’t particularly good at choosing the bait

14 Apr