You can try to consistently (and regularly) post where your business matters and lose a bit of sleep everyday, or you can hire a social media management company.
Staying up-to-par on social media presence can often times become a logistical nightmare unless you trust a social media management company to handle it all for you. Imagine trying to balance your editorial calendar, creating new and exciting content, responding to customers, engaging with potential customers, and monitoring and reviewing your analytics on top of all the duties you already hold. While it may be ok for a short while, something will eventually snap. Your business will suffer from not having your full attention, or your social media posts will slow down to a trickle that will eventually dry out and your followers with it.
A Social Media Management Company Works With You and For You
Many Hands, Light Work
It is virtually impossible for a single staffer to specialize in all areas of social media, enter the social media management company. A social media agency usually spreads their engagement over several staffers who all collaborate on one campaign, creating a system of support and knowledge. Together they are constantly monitoring, measuring, tweaking, and testing the viability and effectiveness of their efforts.
Many Hats, A More Powerful Team
A social media manager is often times a jack of all trades, but to be truly successful they rely on a diverse team to grow and support the campaign. A social media management company will most likely appoint a group of staffers, headed by a manager, with varying degrees of different skill-sets and expertise (e.g., web design, sales, development, marketing, etc.) to accommodate the specifics of your campaign strategy. With their combined efforts and knowledge everyone works together in overcoming any and all logistical obstacles.
A team will usually consist of people who are extremely knowledgeable and passionate about social media, but are able to align the message with all aspects of marketing and outreach, graphic design, and/or content development.
Read: 10 Best Inbound Marketing Strategies and Why They Fail
Many Takes, Better Perspective
The best thing about hiring a social media management company is their ability to provide a fresh pair of eyes and streams of new and useful content. The team working on your campaign is essentially a think tank of innovative ideas and different perspectives. The manager serves as the unifying voice and provides editorial oversight in maintaining a clear and cohesive brand and message. It is not about being innovative for the sake of being different. In absolute respect for your brand and what it conveys, a social media management company keeps the big picture in mind: your bottom line, and what works on all those networks that pop up like mushrooms and attract crowds.
Read: 7 Tips to Build the Perfect Marketing Team
Many Perks, More Time for Your Business
Outsourcing relieves you of the task of constantly worrying about online engagement and then there’s the added benefit of someone monitoring your channels around the clock 24/7. By dissecting the results through the filter of analytics, a social media management company can keep your presence in harmony with your audience. Ultimately, what you need is to target the right customers, craft a message that will naturally qualify the leads so they can spread the good news.
In most cases, your business needs at least a couple of social media accounts. It more likely needs a few more though so you don’t leave out a powerful customer base. From one channel to the next, the engagements differ depending on preferences. Your content may say the same on all media, but it will be displayed differently: visuals, writings, videos. Do you also think you have time to handle that?
A social media management company will tackle any and every one of your social media worries. You are effectively paying for the peace of mind…priceless.