SiO Digital Blog

close
Written by Breanne Burnell
on September 06, 2018

Do you know how successful your website conversion rate is? Would you like to know how successful it could be?

The key to a high website conversion rate is having a site that encourages users to stay and consume as much content as possible. Think about it like this - a new TV show just came out and you started watching the pilot episode, unsure if you were ready to commit to watching the entire show. This initial viewing was the show’s opportunity to leave a positive or negative impression on you - the determining factor of whether or not you keep watching. When a user clicks on your website, they have to make the same decision of whether to stay on your site or exit, and that opinion is often formed in a much shorter time frame than a TV show.

 website-conversion-rate-graph

 

1. UX/UI - User Experience, User Interface

If your website isn’t visually appealing, 38% of people will actually leave your site altogether, resulting in lost leads that could have been saved by proper web design. If you want people to continue to browse through your website’s pages and read your blog posts, they have to look appealing to the eye. When web designers and content teams work together to follow best practices of new generation websites, they can focus on delivering an inherent user interface (UI) that creates a positive user experience (UX). Using layouts, interactive elements, branding, enticing content, and custom coding to match your audience needs, prioritize user-behavior while maintaining a healthy dose of creativity to encourage conversions on your customer’s terms. Achieving a positive UX and UI results in a reduced bounce rate and longer time on the website from users, eventually leading to an increasing website conversion rates.

 

2. Attract Qualified Leads

Smart SEO

Essential for online search ranking visibility, search engine optimization is also key in achieving successful B2C and B2B lead generation. It is increasingly important to stay on top of industry trends and keep with the latest technology to create a marketing strategy that yields results. Artificial intelligence is changing the way that SEO operates, making way for more intensive analysis abilities and keyword strategy and ranking that would not be so advanced without AI-powered tools.

The best place to begin to improve your SEO is with a free SEO report. SiO Digital’s Free SEO Audit will allow you to check your website’s overall SEO health in as little as 3 minutes by plugging in your URL. You will receive a detailed report identifying potential issues.

marketing-analytics-hubspot-performance

WHY WAIT? GET YOUR FREE SEO REPORT NOW

Referral Traffic

To reach a web page’s full potential, any successful SEO campaign should be utilizing smart backlink building and internal linking to generate traffic outside of Google search. Content marketing makes link building easier with relevant content that other sites will find valuable and, therefore, link back to. This is important for local SEO, with users being able to find reviews of your business through services such as Google My Business and Foursquare.

Social Distribution

Establishing a credible presence on every platform where your target audience is active leads to optimizing B2B lead generation and web conversion rates, with ongoing efforts leading to more visits from both organic traffic and social media. Using social media to share blog posts and other relevant content creates a marketing strategy that optimizes organic traffic exposure and maintains credibility as a knowledgeable source. A successful marketing strategy is one that has an effective content marketing distribution strategy.

Data-driven Optimization

Optimizing your digital strategy based on constantly updating data from analytics is a smart way to keep up with your consumers. Building sites based on online trends and historical analytics, along with designing your layout according to the predictive behaviors of users, is a great strategy for data optimization. Using metrics such as traffic sources, bounce rate, heat mapping, page flow, and time spent on a page, you can analyze which parts of your digital strategy are working and which should be changed.

 

3. Increase Trust with Content

Images / Graph visual

Even if it is a little more expensive, always opt for high-quality images, which this will have a huge impact on how visitors perceive your site. You may be able to occasionally find a good image for free, but often your time is more valuable than how long it takes to search through free stock photography resources for quality pictures. Users often skim content before reading to decide if it is worth their time, so creating useful eye-catchers like infographics to simplify information can be an effective tactic.

Case Studies

In order to effectively proclaim something, you have to backup your statements with proof because people are naturally skeptical and always want to see convincing evidence. Many businesses utilize before and after type of case studies, which can be extremely effective when done well, particularly when using the results of scientific tests and studies.

website-conversion-lead-generation-case-study

How we reached 45% conversion rate from organic traffic:

Lead Generation Case Study

Educational Content

To establish a rapport with your audience, it is vital to provide educational, relevant content that will be useful to them. Smart dynamic content is intelligently personalized to deliver your customer’s needs. HubSpot offers the Smart Content feature to help deliver specifically tailored content to where a prospect is in the buying process.

Badge Partners and Clients Reviews

Your clients can verify your claims better than anyone else. Using reviews from satisfied customers can establish trust with potential leads. Another way to build confidence in possible future customers is becoming a badge partner with well-known companies to demonstrate your capability. For example, as a digital agency, we are partners with HubSpot and Salesforce because of the work we’ve done with their platforms.

Video Marketing

With society’s attention span constantly decreasing as technology becomes more ingrained in daily lives, video marketing’s influence is ever on the rise. There are 100 million Internet users watching online video every day, with users being 64% more likely to buy a product from an online retailer after watching a video and 90% of online shoppers finding videos helpful in purchasing decisions. In terms of B2B marketing metrics, 75% of executives told Forbes they watch work-related videos on business websites once a week or more, with 50% watching business-related videos on YouTube and 65% visiting the company’s website after watching.

 

4. Lead Capturing

Forms Placement

Lead capture form design and positioning really matter because they are the gateway through which customers enter your company’s sphere. Placing lead capturing forms on landing pages increases visibility. Since very few people actually read through the end of a web page, it is important to always position forms above the fold so users don't have to bother with the scroll bar.

Lead Flow

For a successful inbound marketing strategy, any contact with a customer needs to be followed up to allow for future growth. Proper initial contact is thanking them (remembering to mention their name and maybe sphere of interest), followed by reaching out via email asking how the company may provide them with further assistance. A fallback is asking their permission to receive blog and email updates. When you keep in contact with these inbound marketing strategies, they will remember your company for giving them the best experience when they need you.

Content offers

Make sure your content is relevant and educational so that your customer can find value in it and will therefore be willing to submit their contact information in exchange for access. You can create valuable content offers for users through educational eBooks, webinars, value proposition kits, and more.

 

5. Speed Up Load Time

Internet users tend to be impatient when it comes to waiting for content to load, particularly on a site that they have never visited before. In fact, a slow loading site can reduce your website conversion rate by 7%, according to the Aberdeen Group. You can adapt your site to load faster by using optimized images, enabling browser caching, and reducing the elements on pages.

There is no single area to focus on when it comes to increasing your website conversion rate, rather there is a number of criteria to consider. Unless your business includes web design and development, customer engagement, SEO, content creation, and social media experts, you’ll struggle to achieve all the above on your own. A better idea is to turn to the professionals for support to optimize your website conversion rate.

website-conversion-rates-page-speed-insights

An instrumental component of increasing your online conversion rates is having access to data and insights for analyzing how your website pages are performing. Google’s PageSpeed Insights can help you in monitoring and therefore increasing your web page load times to make your website efficient and easily accessible across all devices. With speed score, page load distribution, optimization score, page stats, and optimization suggestions, you can gain valuable data about a page’s real-world performance. GTmetrix is a powerful tool that gives the user a full report about how your website loads and helps you discover where bottlenecks are. There are also additional features such as testing from multiple regions, setting up monitored alerts, capturing video, and a developer toolkit to give you widespread web page capabilities and statistics.

You may also like:

ROI Inbound Marketing

10 Data-Driven Marketing Tools to Boost ROI

Marketing has always relied on some sort of measurement yet 33% of marketers don’t know which digital marketing strategy...

Inbound Marketing

12 Reasons Why You Should Hire a B2B Marketing Agency

The business of marketing to businesses is a lot more complex than marketing to end consumers. Why? For starters, you ne...

Let Us Know What You Thought about this Post.

Put your Comment Below.