HubSpot is a well-known name in the marketing world. Its inbound marketing software is widely considered one of (if not the) best — but it is far from your only option.

One alternative is Ontraport. In fact, some people would even have you believe that Ontraport is much better than HubSpot (note where the article is published).

Instead of just taking Ontraport’s word for it, let’s make an objective comparison between the two.

What Is HubSpot For?

HubSpot has software for both sales and marketing. The service for marketers is called Marketing Hub. This provides you with everything you need for managing your entire funnel. It’s a good choice for businesses looking to do the following:

  • Build a website without the help of a designer. You can create a website from scratch in HubSpot using its built-in templates, which eliminate the need for any code.
  • Develop a content strategy. Content development and distribution capabilities include SEO tips to better drive traffic to your site and tools to ensure formatting stays consistent.
  • Increase conversions. HubSpot also has templates for landing pages that are tested and proven to lead to conversions.
  • Nurture leads. Design drip campaigns to email leads automatically, use chatbots, and enable live chat on your website.
  • Track interactions. Create customized paths based around triggers to improve your chances of a sale.
  • Improve experiences. Monitor mentions of your brand to respond to negative feedback and engage with your satisfied customers.
  • Take advantage of your most loyal customers. Turn fans into advocates, gain referrals, push for upsells, and integrate surveys to increase reviews or testimonials.

What Is Ontraport For?

Ontraport is an app that combines CRM with marketing automation. Its visual interface helps you quickly see what is working in your campaigns and what requires changes.

Marketers can use Ontraport for support with:

  • Personalizing customer experiences on a range of channels. Develop targeted campaigns for Facebook, email, SMS, postcards, and your website.
  • Delivering emails. Optimize delivery rates through customized testing and private IP pools.
  • Setting up a referral program. Use the Partner Management System to give your partners a commission when they provide you with a lead. You can also track revenue attributable to partners.
  • Analyzing all your data. View data in campaign maps. These make marketing stats easy to understand and prevent the need to tabulate or run calculations yourself.
  • Creating a learning platform for clients. Provide content to clients according on their membership level. This can help position your brand as a source of expert information.
  • Combining marketing with e-commerce. Integration with third-party e-commerce apps allows you to create order forms, manage shopping carts, adapt payment options, and automate processes like credit card declines.
  • Creating custom records. The Custom Objects feature allows you to personalize contact records in whatever way best suits your business. This includes adding permission levels. You can also customize records for events, administrators, classes, and more.

With that explained, let’s turn to how the two services stack up on a range of criteria.

HubSpot & Ontraport User Feedback

In terms of user feedback, HubSpot beats Ontraport — no matter where you take your stats from (except for maybe Ontraport’s own website).

Using its Customer Satisfaction Algorithm™, FinancesOnline calculated that HubSpot has a user satisfaction rate of 99 percent, whereas Ontraport has 94 percent.

Looking at user reviews, g2 gave HubSpot 4.3 out of 5 (based on 3,499 reviews) and Ontraport a rating of 4.2 out of 5 (based on just 82 reviews).

HubSpot received particularly high ratings for meeting user requirements, ease of admin, and product direction. Ontraport received a higher rating in just one area: quality of support. This is likely because, whereas HubSpot offers support via phone, training, and tickets, Ontraport also has email and live support.

HubSpot vs Ontraport Price

A major selling point of HubSpot is that there is a free version. In contrast, the Basic version of Ontraport costs $79 a month, which is more than HubSpot’s Starter version (only $50 a month).

For a wider range of features, HubSpot does become more expensive. Basic is $200 a month, Professional is $800 a month, and Enterprise is $3,200 a month. Ontraport is more economical for its advanced versions: Plus is $147 a month, Pro is $297 a month, and Enterprise is $497 a month.

Premium Features

Some of the most desirable features are only available in the higher-priced versions of the services. Both HubSpot and Ontraport offer free trials, allowing you to try out a simpler version before you decide to buy.

Number of Contacts

HubSpot Basic gives you 100 contacts, Pro gives you 1,000 contacts, and Enterprise gives you 10,000 contacts. You can pay extra to increase the number of contacts for any version.

Ontraport offers a higher base rate of contacts than HubSpot. Basic gives you 1,000 contacts, Plus gives you 2,500 contacts, Pro gives you 10,000 contacts, and Enterprise gives you 20,000+ contacts.

Other Features

With HubSpot Basic, you’ll receive contact marketing, email marketing, social media, and analytics. The Pro version also has marketing automation. Enterprise has all the above plus A/B testing, predictive lead scoring, and advanced reporting.

Ontraport offers fewer additional features for its premium versions. With Plus, you receive setup services. Pro also has postmaster consultation and Enterprise gives you account management. All versions come with unlimited emails, except for Enterprise — which is limited to 200,000 emails a month.


A final difference between versions in Ontraport is how many users you can have. Basic is for just one user, Plus for two, Pro for three, and Enterprise for five. This limitation means that any version of Ontraport is only suitable for small and midsize businesses. In fact, the vast majority of reviewers (more than 90 percent) are small businesses.

Integration Capabilities

HubSpot and Ontraport offer integrations with numerous third-party systems and apps. For instance, both integrate with top services like WordPress, Zapier, Facebook, and Zoom.

With HubSpot, you have the option to integrate with services like:

  • Slack
  • SurveyMonkey
  • Mail Chimp
  • Salesforce

Whereas only Ontraport offers integration for:

  • PayPal
  • Teachable
  • GoToWebinar
  • Twilio
  • MailLift

Lead Generation

Both HubSpot and Ontraport help with B2B lead generation — but in different ways. Either service will give you lead scoring and routing. Beyond that, the two have some unique capabilities.

HubSpot gives you an integrated database where you can manage all your leads in one place. You can import contact details of existing leads, create hyper-targeted segments, and nurture leads in various ways to keep them moving down the funnel.

Ontraport, on the other hand, provides you with custom lead reporting filters and allows you to assign leads to specific customer audiences.

The Verdict

Considering all of the above, our vote goes to HubSpot. This is simply because it has more of the features you need to develop a well-rounded inbound marketing strategy. It also helps that you can choose exactly what features you want according to the version. All the same, Ontraport could be a good option for you if you are a small to midsize business looking to improve your email delivery or create a membership site.