Like any good content marketing strategy, your video creation needs to be grounded in the art and science of the form. You have to monitor and analyze how well your efforts are doing, and design them in a way that resonates with that human sense of wonder, curiosity, or need.
And like any good content marketing strategy, you need the right tools to run the perfect play.
If you’ve ever had to scale down a brilliant idea because you lacked the right video marketing tool, this article is for you. We’ll be taking a look at six powerful video marketing tools available on the market for B2B solutions.
Wistia is a video marketing tool designed by content marketers, for content marketers.
Wistia’s primary service is video asset management. With it, you can store a number of marketing videos, display them on Wistia’s customizable player, and distribute them on your website, landing pages, emails, and social media accounts.
The service also allows users to monitor their video’s performance and engagement analytics without the need to set up any infrastructure with Google Tag Manager. Better still, Wistia lets its users collect lead data from engaged viewers --a function that’s built into their embedding code.
It supports a wide range of integrations (MailChimp, Infusionsoft, etc.) and supports 4k resolution for high-quality videos.
Why We Love It: Built-in SEO
When we say Wistia is great for content marketers, we mean it. As a video marketing tool, it goes the extra mile by including SEO functions in its embedding code.
This means that users can enjoy auto-generated metadata and sit back while SERP entries are automatically designed to redirect visitors to their respective websites (instead of YouTube or other hosting sites).
Image from Wistia
Vidyard is a video marketing tool built to prioritize data-driven campaigns and strategies.
Similar to Wistia, Vidyard offers video hosting and analytics services, complete with its own player. It stands out for its unique offer of A/B testing up to 16 thumbnails simultaneously. This allows users to expedite the process of optimizing their videos, saving you both time and money. They pair this offer up with free automatic transcriptions as well as the ability to create captions in a variety of languages.
Vidyard is compatible with a wide selection of integrations (Salesforce, Zendesk, Google Analytics, etc), and supports both 4k resolution and 360-degree video.
Why We Love It: Video Hubs
Vidyard is a powerful video marketing tool, largely due to its flagship offering: the Video Hub. These centralized video hosting pages grant users the power to create their own customized and fully branded channels. These hubs let you showcase all your videos, and can automate your video placement and arrangement based on your audience’s behavior and profiles --perfect for a brand on a mission.
You can opt to create a channel dedicated to marketing content, customer service videos, blogs, or anything else your company needs. This versatility lets users organize their content much more efficiently, without sacrificing aesthetics or design.
Image from Vidyard
Biteable is a video marketing tool that creates content with through a user-friendly system.
Biteable is equipped with a slew of pre-made scenes that you can use to build your own storyboard, as well as ready-to-use templates. These can be filled in with your own photos, videos, and text, with the end result being fully customized video marketing campaigns for your brand. Biteable also lets you share video content made using the platform to the social media feeds of your choice with the click of a button.
Effectively, this allows you to conceptualize, design, create, and share marketing videos in a matter of minutes, and without the need to hire an in-house team of creators.
Why We Love It: Affordability
Biteable is a great video marketing tool for SMEs. With it, you can access all the tools you’d need to create professional video marketing content without charging an arm and a leg. They offer a completely free version which allows you to create and share content with a Biteable watermark, which means you get to test out service before investing any cash.
Should you choose to upgrade to a premium account, you unlock the ability to create an unlimited number of videos, access to over 80,000 stock footage clips, and many more features for a minimal monthly rate.
Image from Biteable
Videoscribe is a video marketing tool that designed to let anyone animate their own videos.
Videoscribe offers video creation services that include storyboarding, scripting, and animation. They house a vast collection of preexisting hand-drawn images that are available to users, on top of a comprehensive music library to make video creation a quick and easy thing.
What makes them unique, however, is their support for the increasingly popular whiteboard animation style. Videoscribe offers training for this specific kind of animated video creation, helping users to bring their brand’s unique design features to life.
For those who are less artistically inclined but in possession of a broad library of photo assets, Videoscribe can also convert images into the sharper .SVG file format.
Why We Love It: Simplicity
Videoscribe successfully makes what should be a complicated task, simple. It helps users create intuitive animations, and eventually enables them to do so on their own. They understand that not every content marketer has had years of experience with video animation, which is precisely why we love the simplicity and efficiency of their whiteboard animation feature.
Taken from the VideoScribe app
5. Vimeo for Business
Vimeo for Business is a video marketing tool dedicated to increasing your reach
Vimeo for Business’ main service is video hosting. They support high-quality videos, 360-degree videos, and up to 5TB worth of video data storage. Vimeo also allows users to customize their web players, create custom CTAs within those players, and manage permissions for up to 10 collaborators or team members.
The service supports a variety of powerful integrations for every step of the video marketing process: from Adobe Premiere Pro to Dropbox. When it comes to publishing your branded videos, Vimeo for Business allows you to send them directly to Facebook, Twitter, and Youtube, or embed them virtually anywhere.
Why We Love It: Engagement
Vimeo for Business truly shines when it comes to tracking and driving engagement. Their service provides advanced statistical data through Google Analytics, as well as engagement graphs to help optimize and improve your videos. Aside from this, Vimeo also captures emails and syncs directly with whatever email marketing software users currently subscribe to. This allows users to generate leads for their companies quicker, and lets you cast a wider net for marketing.
Image from Vimeo
Videolean is a versatile and easy-to-use video marketing tool that offers content marketers access to professional video templates for any occasion.
Videolean’s homepage features an above-the-fold CTA that shows visitors exactly what the service is about: video creation with no fuss, a great range of options, and professional design woven throughout. Users select from a range of video templates and spin them into branded marketing videos by filling in convenient blanks.
Videolean doesn’t offer hosting, embedding, or direct exporting to social media - users are expected to download videos to be reuploaded and repurposed at a later point.
Why We Love It: Convenience
Sometimes, all you need is a neat and simple marketing video - something that Videolean makes very possible for content marketers of all any skill level. Their editing process is quick and convenient, making up for the lack of options to host, embed, and export.
This is a valuable tool for businesses with limited in-house skills or a smaller budget.
Image from Videolean
Now that you have the top tools of the trade for video content marketing at your disposal, finding the most effective marketing strategy should be a much simpler task. Once you know how the production-end of the system works, you’ll have a much easier time hashing out an effective plan with your in-house creatives—or the content marketing agency you choose.
Study the tools we’ve listed, pick the ones you might need, and build your plans around their limitations.