Richard Farrell

Experience has taught us not to build websites primarily for our clients, although we do this...

A Software-as-a-Service or SaaS marketing strategy should be different because we are selling...

Is AI content marketing bah humbug, or is it a bitter pill for content writers to swallow? As...

If I had an apple orchard - which I don’t - and I were in a hurry - which I always am, I would...

It helps a great deal to know how we are progressing. I guess the Vikings must have known the...

Marketing is a big topic, but I wonder if we really understand it. Or, do we blindly follow...

We engage with folk on an emotional level each time we jump on social media. For them, it is...

I find the buzzword business quite frustrating sometimes. It seems to enjoy messing with...

I think it is time I let you into a little secret. There is nothing complicated about website...

I am having an early morning Sunday as I write, and I am in whimsical mood. Do you know the...

I would like to start with two simple definitions before I share my advice on how to create...

Intelligence is a term much abused by some, especially politicians when they talk about...

Math Marketing is the intelligent use of metrics so we snipe for fruitful leads with unerring...

Return on investment started out in life as a neat accounting term summarizing the yield from...

It is essential we grow our business by constantly finding new clients. Because if we do not,...

There are signs that political events are overtaking traditional markets. Brexit is threatening...

The best way to get a customer to try a new chocolate flavor is to offer them a sample in a...