Richard Farrell

Recent Posts

growth driven design
November 02, 2017

Marketing Tips before a Web Design Creation or Revamp

Experience has taught us not to build websites primarily for our clients, although we do this...

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SaaS
October 24, 2017

Why a SaaS Marketing Strategy Is Different than... well, Any Other...

A Software-as-a-Service or SaaS marketing strategy should be different because we are selling...

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artificial intelligence
October 19, 2017

What's the Deal with Content Marketing and Artificial Intelligence?

Is AI content marketing bah humbug, or is it a bitter pill for content writers to swallow? As...

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Math Marketing
October 10, 2017

Lead Scoring Methodology in the Inbound Framework

If I had an apple orchard - which I don’t - and I were in a hurry - which I always am, I would...

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ROI
September 29, 2017

How to Measure Website Growth (And Why)

It helps a great deal to know how we are progressing. I guess the Vikings must have known the...

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Inbound Marketing
September 22, 2017

Great Marketing Quotes Not About Marketing

Marketing is a big topic, but I wonder if we really understand it. Or, do we blindly follow...

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Social Media Marketing
September 15, 2017

How to Boost Your B2B Social Media Marketing Efforts

We engage with folk on an emotional level each time we jump on social media. For them, it is...

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artificial intelligence
September 06, 2017

The Artificial Intelligence in Your Daily Life

I find the buzzword business quite frustrating sometimes. It seems to enjoy messing with...

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Inbound Marketing
August 21, 2017

Brewing a Strength Potion: SEO and Content Marketing

Things have always seemed to go better in pairs. Perhaps this is why we have two eyes, two ears,...

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Math Marketing
August 16, 2017

How to Implement Predictive Analytics with Big Data

We are marketing in an unpredictable environment. One moment, the internet appears to be on the...

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ROI
August 14, 2017

The 30 Most Important KPIs for Sales and Marketing

Business planning is the process of identifying key performance areas for operations to take...

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growth driven design
August 11, 2017

Web Alert! What Is Growth Driven Design?

I think it is time I let you into a little secret. There is nothing complicated about website...

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Lead Generation
August 07, 2017

How to Create Landing Pages that Convert

19th century poet Mary Howitt penned a children’s rhyme in 1829 when she was thirty. It contains...

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Social Media Marketing
July 28, 2017

Importance of Social Media in Inbound Marketing

I am having an early morning Sunday as I write, and I am in whimsical mood. Do you know the...

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Inbound Marketing
July 26, 2017

5 Steps to Creating Smart Buyer Personas

I would like to start with two simple definitions before I share my advice on how to create...

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Math Marketing
July 17, 2017

How to Implement a Business Intelligence Solution

Intelligence is a term much abused by some, especially politicians when they talk about...

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Math Marketing
July 10, 2017

8 Steps to Implementing a Math Marketing Strategy

Math Marketing is the intelligent use of metrics so we snipe for fruitful leads with unerring...

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ROI
June 29, 2017

How to Measure the ROI of Your Video Marketing Campaigns

Return on investment started out in life as a neat accounting term summarizing the yield from...

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Inbound Marketing
June 14, 2017

Growth Hacking or Inbound Marketing to Generate More Leads?

It is essential we grow our business by constantly finding new clients. Because if we do not,...

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Lead Generation
May 08, 2017

10 Inbound Tactics that Will Boost Your Lead Generation

There are signs that political events are overtaking traditional markets. Brexit is threatening...

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growth driven design
May 01, 2017

Why Growth Driven Design Is the New Way to Generate Revenue

Have you ever walked into a store only to discover that they’ve moved everything around? We’ll...
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growth driven design
April 25, 2017

Traditional Web Design vs Growth Driven Design

Most ideas evolve gradually over time. Take automobiles, for example. Henry Ford’s Model T...

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Lead Generation
April 17, 2017

How Social Media Can Generate B2B Leads

This article is about creating sales opportunities between two businesses. These B2B techniques...

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Lead Generation
April 14, 2017

5 Best Practices to Build Contact Forms That Convert

Do you remember how, when we were children, we went fishing at the seaside. We weren’t...

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Sales
April 11, 2017

7 Tips to Create High-Performing Product Pages on Magento

Ecommerce would be the greatest invention since the Internet, were it not for one small thing....

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SaaS
March 17, 2017

How to Nurture Our Customers When the Free Trial Is Over

Think of lead nurturing as a journey you and the client set out towards the ultimate goal,...

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SaaS
March 09, 2017

10 Ways to Convert Free Trial Users into Customers

The best way to get a customer to try a new chocolate flavor is to offer them a sample in a...

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