Laura Jean Holton

Recent Posts

Inbound Marketing
November 21, 2017

Buyer's Journey in Depth: Decision Stage

The decision stage is the last of three in the buyer’s journey. At this point, leads already...

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Inbound Marketing
November 09, 2017

B2B Inbound Marketing: The Modern Business to Business Connection

One of the greatest struggles B2B companies face is lead generation. One could even compare it...

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ROI
September 11, 2017

How to Calculate Your Website Conversion Rate

Without calculating conversion rate, you have no way of knowing how much your website is...

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Inbound Marketing
August 30, 2017

Why a Marketing Analytics Strategy Is Essential

If you try to measure too many metrics, you will drown in a sea of data. For this reason, it...

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ROI
August 23, 2017

13 Digital Tools for Measuring Content Marketing ROI

The only way to know that your content marketing is effective is by measuring the results. The...

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ROI
July 21, 2017

How to Measure Your Return on Digital Investment

Measuring return on digital investment is essential to prevent the wasting of resources on...

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Inbound Marketing
June 07, 2017

Buyer’s Journey in Depth: Awareness Stage

Your prospects need something different from you depending on where they are in the buyer’s...

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Math Marketing
April 21, 2017

How Predictive Marketing Can Boost Artificial Intelligence Marketing

Artificial intelligence has been the buzzword of the last couple years. It is a concept that has...

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Sales
March 31, 2017

How to Increase Social Media Sales with Magento

Social media provide brands with a wide range of opportunities in terms of increasing sales....

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SaaS
March 23, 2017

15 Elements of the Perfect SaaS Marketing Strategy

Central to the success of SaaS companies is a strong long-term relationship with customers, but...

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Sales
March 13, 2017

SEO Best Practices for Magento

No matter where you publish content on the web, referring to a list of SEO best practices...

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March 06, 2017

What is Smart inbound Optimization?

Anyone who is invested in inbound marketing has at least a basic understanding of search engine...

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Sales
February 24, 2017

10 Best Lead Nurturing Strategies to Increase Sales Revenue

Generating leads is only the first step in an effective marketing strategy. To retain leads and...

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Inbound Marketing
February 17, 2017

How to Promote Your Brand through Inbound Marketing

Content marketing plays a role in every stage of the sales funnel, from lead generation to...

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Sales
February 15, 2017

How to Increase Sales Productivity to Drive Revenue Growth

Sales are usually your primary revenue stream, therefore it makes sense to focus on sales...

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Math Marketing
January 25, 2017

Math Marketing: A New Strategic Approach to Inbound

If you are like most businesses, you are probably missing out on key opportunities to improve...

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ROI
January 16, 2017

10 Marketing Challenges Marketers Will Face in 2017

 

Every year brings new marketing challenges — and 2017 will be no different. Most marketers...

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Inbound Marketing
January 05, 2017

7 Amazing Tips to Increase Website Conversion Rates

How important is your website conversion rate? A variety of resources across the Internet cite...

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