HubSpot vs Ontraport for Marketing & Lead Management
HubSpot is a well-known name in the marketing world. Its inbound marketing software is widely considered one of (if
16
May
Behavioral Marketing in the Age of Ai
It’s no longer any use to simply put your message in front of prospects. The combination of higher competition and
08
May
Five Steps to Optimize Your Conversion Funnel
when it comes to attracting and attaining new clients, few things are as discouraging as the ominous bounce rate, the number
02
May
HubSpot vs Salesforce. Choosing the Best B2B CRM
since their inception, HubSpot and Salesforce found their strengths in marketing and sales, respectively. HubSpot originally
24
Apr
How to Develop an Efficient Top-of-Funnel Content Strategy
With billions of searches happening daily, today’s B2B marketer struggles with the task of encouraging visitors to
29
Jan
HubSpot SalesForce Integration: An Inbound Match Made in Heaven
The present-day CRM has a history that goes well back to the ‘80s when computers started becoming a fixture in most offices,
22
Jan
How to Generate More Leads with SEO and Content Marketing
whether you’re a startup seeking your first customers or a growing business looking to expand your customer base, you need to
19
Dec
How Marketing Analytics Can Increase Your ROI
with the tastes of the general public changing with every passing minute, marketers find themselves scrambling to brainstorm
19
Dec
10 PPC Lead Generation Secrets for the Best B2B Marketing
Just like any marketing campaign, a lot of care and research needs to go into making a PPC ad campaign successful,
13
Dec
7 Best Practices for Implementing Chatbots on your Website
given that 48% of consumers say that they prefer to communicate with a company via a chatbot over any other means,
04
Dec
8 Steps to the Best Dynamic Smart Content Framework
The nature of marketing has changed drastically over the past decade thanks to the leaps and bounds that technology has taken
27
Nov
Buyer’s Journey in Depth: Decision Stage
The decision stage is the last of three in the buyer’s journey. At this point, leads already know that your product or
21
Nov