SiO Digital Blog


Giovanni Letellier

SIO Digital's CEO Giovanni has over a decade of experience in Marketing and is passionate about Mathematics and Artificial Intelligence. He believes the future is in Behavioral Marketing and Data Science. Giovanni's other obsession is Rubik's cube.
16 May 2019
Lead Generation | 4 min read

HubSpot vs Ontraport for Marketing & Lead Management

HubSpot is a well-known name in the marketing world. Its inbound marke...

08 Mar 2018

How to Use Artificial Intelligence in PPC Campaigns

AI is your tireless servant and most qualified consultant. We hear abo...

22 Feb 2018
SEO | 5 min read

Mastering the Art of Pillar Pages and Topic Clusters

Search is becoming topic oriented, rather than keyword oriented. This ...

09 Feb 2018

[Boomtrain] AI Marketing Tools, Data-driven Campaigns

To say that Artificial Intelligence is driving Marketing is all fine a...

01 Feb 2018
PPC | 11 min read

Guide to AdWords Bidding Strategies: Choose Wisely

Winning the bidding war on Google AdWords and getting the most out of ...

18 Jan 2018
SaaS | 10 min read

How to Successfully Implement the SaaS Business Model

Running a SaaS business may seem easy on paper, considering the surge ...

05 Jan 2018

 [Phrasee] Using AI in B2B Email Marketing

It seems like no matter the topic, there’s a conversation happening ab...

13 Dec 2017
SEO | 6 min read

Google SEO Ranking Factors: Where Should You Focus Your Efforts?

In 2013, with the release of the Hummingbird update to its algorithm, ...

05 Dec 2017

iNBOUND iNTELLIGENCE: How AI Can Shape the Future of Marketing

Bullet trains, bulldozers, jackhammers, and forklifts have all augment...

17 Oct 2017
Inbound Marketing | 7 min read

Best Practices for Implementing HubSpot CRM

We all have our routines. Our specific ways of doing things. Breaking ...

18 Sep 2017
Math Marketing | 6 min read

How to Integrate Marketing Data Science in Your Digital Growth

You need data. As a marketer, you know the more information you have, ...

10 Apr 2017
Sales | 6 min read

Why The Buyer’s Journey Matters in the B2B Inbound Sales Process

The 3 stages of the Buyer’s Journey are Awareness, Consideration, and ...

05 Apr 2017
Inbound Marketing | 4 min read

Now What? How to Delight Your Customers into Evangelists

Have you ever felt delighted by an experience as a consumer? What abou...

27 Mar 2017
Sales | 4 min read

The Best Magento Shopping Cart Abandonment Tools

Shopping cart abandonment is an issue that plagues online retailers.  ...

21 Mar 2017
Math Marketing | 3 min read

How to Use Big Data to Optimize Your Online Strategy

We have all the tools and tricks available to us to fill our every bus...

15 Mar 2017
Sales | 5 min read

13 Must-Have Marketing Tools & Platforms for Magento

Magento is a powerful eCommerce solution, but part of what makes it so...

07 Mar 2017
Sales |

How to Improve eCommerce Sales with Magento [Infographic]

Magento is an open-source eCommerce platform and CSM that provides onl...

14 Feb 2017
Inbound Marketing | 10 min read

12 Inbound Marketing Strategies for Startups

The world is filled with people trying to make their thing the next bi...

08 Feb 2017
Inbound Marketing | 10 min read

How To Build High Quality Backlinks

 According to the example in Google’s definition: the more backlinks y...

01 Feb 2017
Inbound Marketing | 12 min read

7 Tips to Build the Perfect Marketing Team

Teamwork!  That’s the idea, right?  Building the right B2B inbound mar...

18 Jan 2017
| 10 min read

10 Mistakes to Avoid in Your Content Marketing Strategy

  Content marketing seems deceptively simple on the surface, but don’t...

13 Jan 2017

Online Video: Why Is It The Future of Content Marketing?

If a picture is worth a thousand words, a video must be worth millions...

22 Dec 2016
Inbound Marketing | 5 min read

10 Inbound Marketing Strategies and Why They Fail

You’re working 110% of the time, but how do you maximize your inbound ...

06 Oct 2016
Inbound Marketing | 3 min read

10 Reasons Why Traditional Marketing Doesn't Work Any More

If you’ve ever sold something, you probably know at least a little abo...

04 Oct 2016
Inbound Marketing | 4 min read

25 Reasons Why Your Business Should Write Blog Articles

If you’re not convinced that your business should write blog articles ...

15 Sep 2016
Inbound Marketing | 4 min read

10 Reasons Your Business Should Invest in SEO

With the almighty gods at Google working their algorithmic magic, ther...

08 Sep 2016
Inbound Marketing | 2 min read

Are We Doing Content Marketing Right?

  New content is created by the thousands every single day, a lot of i...

08 Sep 2016
Social Media Marketing | 3 min read

The Many Reasons You Need a Social Media Management Company

You can try to consistently (and regularly) post where your business m...

25 Aug 2016
Social Media Marketing | 3 min read

The New Facebook News Feed Algorithm

Facebook News and Other Headlines The facebook news feed algorithm is ...

19 Jul 2016
Inbound Marketing | 2 min read

Make Your Content King With Search Internet Optimization

Creating a Search internet Optimization strategy helps widen your reac...

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