New content is created by the thousands every single day, a lot of it is regurgitated, reformed mush – but how do you know if you’re actually doing content marketing right?
The Most Successful Content Marketing Campaigns by Well-Known Brands
Successful Strategies and Examples
Make It Personal and Sincere
Coca-Cola’s “Share a Coke” campaign was widely successful because they made it all about the customer. They chose the most popular names by region and put them on their bottles and cans and encouraged their customers to share their experience with others. An ethos-driven (emotional focus) campaign hones in on the human factor involved in doing content marketing right.
Make It Value-Driven
Along with creating educational and informative content, showcase it in an innovative way. In this realm and the next, everyone knows about Hootsuite and their “Game of Social Thrones” ad campaign. They took a traditional marketing idea and applied it to popular culture. Have fun doing content marketing right now and more people will have fun reading and sharing your content!
Make It Visually Engaging
A picture is worth a thousand words, right? Take a page from GoPro’s highly visual and adrenaline-pumping campaign. They equate daring and amazing lifestyles with their brand. You can just picture yourself there, GoPro in hand, doing awesome adventurous things! Storybooks with pictures are more enjoyable than those without. Don’t forget that doing content marketing right doesn’t have to be all words and numbers – use creative means like multimedia and infographics to transport your customers to your ideal world.
How Should You Be Doing Content Marketing Right Now?
Promote. Promote. Promote. Sell yourself, don’t sell yourself short. Spread the magic and create something intrinsically valuable that people want and crave. Always pause to re-evaluate your campaign and continue to revisit your Smart Content Strategy to make sure you are keeping on course. And always remember that when you’re doing content marketing - make it human, valuable, and beautiful.
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