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July 2017

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  • July 2017
Math Marketing
Big-Data-mining

Mining Big Data in Inbound Marketing: What, Why and How

Big data, as a whole, is defined as the volume, velocity, variety, and complexityof the data that is available to

31 Jul
Social Media Marketing
Molly-Malone

Importance of Social Media in Inbound Marketing

I am having an early morning Sunday as I write, and I am in whimsical mood. Do you know the lilting Irish ballad Cockles and

28 Jul
Inbound Marketing
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5 Steps to Creating Smart Buyer Personas

I would like to start with two simple definitions before I share my advice on how to create buyer

26 Jul
ROI
calliper-534175_1280

How to Measure Your Return on Digital Investment

Measuring return on digital investment is essential to prevent the wasting of resources on inefficient marketing strategies.

21 Jul
Math Marketing
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Make the Most of Your Data with Math Marketing

The term Big Data has been around since John Mashey started popularizing it, back in the ‘90s. But, it was only in the early

19 Jul
Math Marketing
Business-intelligence-solution

How to Implement a Business Intelligence Solution

Intelligence is a term much abused by some, especially politicians when they talk about ‘intelligent solutions’. Intelligence

17 Jul
artificial intelligence
Artificial-intelligence

Why Artificial Intelligence Is the Future of Growth

The concept of Artificial Intelligence has been around for centuries. At its very root, AI is the concept

14 Jul
Inbound Marketing
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How Google AMP Can Help Inbound SEO

As internet usage today has become largely mobile, a statistical survey conducted by Hubspot revealed that over 33% of the

12 Jul
Math Marketing
Math-MArketing

8 Steps to Implementing a Math Marketing Strategy

Math Marketing is the intelligent use of metrics so we snipe for fruitful leads with unerring accuracy. It has probably been

10 Jul
ROI
MROI

Marketing ROI: Choosing and Measuring Your KPIs

When it comes to running a business, it becomes important to know whether your marketing budget distribution is reaping

06 Jul
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