Mining Big Data in Inbound Marketing: What, Why and How
Big data, as a whole, is defined as the volume, velocity, variety, and complexityof the data that is available to
Big data, as a whole, is defined as the volume, velocity, variety, and complexityof the data that is available to
I am having an early morning Sunday as I write, and I am in whimsical mood. Do you know the lilting Irish ballad Cockles and
I would like to start with two simple definitions before I share my advice on how to create buyer
Measuring return on digital investment is essential to prevent the wasting of resources on inefficient marketing strategies.
The term Big Data has been around since John Mashey started popularizing it, back in the ‘90s. But, it was only in the early
Intelligence is a term much abused by some, especially politicians when they talk about ‘intelligent solutions’. Intelligence
The concept of Artificial Intelligence has been around for centuries. At its very root, AI is the concept
As internet usage today has become largely mobile, a statistical survey conducted by Hubspot revealed that over 33% of the
Math Marketing is the intelligent use of metrics so we snipe for fruitful leads with unerring accuracy. It has probably been
When it comes to running a business, it becomes important to know whether your marketing budget distribution is reaping