July 2017 - Sio Digital

Mining Big Data in Inbound Marketing: What, Why and How

Big data, as a whole, is defined as the volume, velocity, variety, and complexityof the data that is available to

31 Jul

I would like to start with two simple definitions before I share my advice on how to create buyer

26 Jul

ROI

Measuring return on digital investment is essential to prevent the wasting of resources on inefficient marketing strategies.

21 Jul

The term Big Data has been around since John Mashey started popularizing it, back in the ‘90s. But, it was only in the early

19 Jul

Intelligence is a term much abused by some, especially politicians when they talk about ‘intelligent solutions’. Intelligence

17 Jul

The concept of Artificial Intelligence has been around for centuries. At its very root, AI is the concept

14 Jul

As internet usage today has become largely mobile, a statistical survey conducted by Hubspot revealed that over 33% of the

12 Jul

Math Marketing is the intelligent use of metrics so we snipe for fruitful leads with unerring accuracy. It has probably been

10 Jul

ROI

When it comes to running a business, it becomes important to know whether your marketing budget distribution is reaping

06 Jul