Lead Scoring Methodology in the Inbound Framework
If I had an apple orchard – which I don’t – and I were in a hurry – which I always am, I would always go
If I had an apple orchard – which I don’t – and I were in a hurry – which I always am, I would always go
You need data. As a marketer, you know the more information you have, the more likely you are to make a sale. And, that’s
We are marketing in an unpredictable environment. One moment, the internet appears to be on the brink of a giant leap
Big data, as a whole, is defined as the volume, velocity, variety, and complexityof the data that is available to
The term Big Data has been around since John Mashey started popularizing it, back in the ‘90s. But, it was only in the early
Intelligence is a term much abused by some, especially politicians when they talk about ‘intelligent solutions’. Intelligence
Math Marketing is the intelligent use of metrics so we snipe for fruitful leads with unerring accuracy. It has probably been
Artificial intelligence has been the buzzword of the last couple years. It is a concept that has made its appearance in
We have all the tools and tricks available to us to fill our every business and productivity needs. But the reality is, we
If you are like most businesses, you are probably missing out on key opportunities to improve your marketing efforts. The